With Thanksgiving and the ever so popular shopping sprees of Black Friday and Cyber Monday that occurs on the last two weeks of November each year, the late fall month is a favorite among Americans nationwide. And now, another growing trend is starting to bring national attention to consumers ready to buy for friends, family and even themselves. That trend is called Small Business Saturday.
Beginning in 2010, Small Business Saturday was created to motivate consumers to support local businesses by purchasing from them rather than giant corporations such as Walmart and Target. In the past five years since its birth, it has slowly grown popular with consumers as more and more businesses have begun to publicize it, and with the day sitting right in between Black Friday and Cyber Monday, it is a perfect time for shopping for many people.
Many businesses in Winchester have started to join in with this trend, especially those along the downtown walking mall in Old Town Winchester. Participating businesses include Wilkin’s Shoe Center, Winchester Book Gallery, The Polka Dot Pot, and many others.
According to a study, every $100 a person spends at a local business, $68 stays in the community. This value is much higher when compared to buying at a local corporation, where only $43 stays in the community, and online, in which case $0 stays in the community. Local businesses hope this will motivate consumers to buy local, as the money that stays in the community can be used to support local events, sports teams and charities.
For those interested in participating in Small Business Saturday, the event will be on November 28, 2015, the Saturday following Thanksgiving and Black Friday. Go out and support the community and get a head start on that long list of Christmas shopping.